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News Release

Chicago, IL

Jones Lang LaSalle to Rebrand, Design and Build Out 2,000 New Retail Points of Sale for NII Holdings, Inc.’s Licensed Nextel Brand in Argentina, Brazil, Chile, Mexico and Peru

Turnkey branding initiative ensures Nextel’s new brand identity will be reflected in 800 locations in four months, with 1,200 more locations planned by year end

CHICAGO, November 3, 2011 –  Commercial real estate services firm Jones Lang LaSalle will complete the rebrand, design and build-out of retail locations in Argentina, Brazil, Chile, Mexico and Peru for mobile communications provider NII Holdings, Inc. for its licensed Nextel brand in Latin America as part of a turnkey brand implementation strategy. Partnering with design firm Landor, the agency responsible for Nextel’s new brand identity in the region, Jones Lang LaSalle is tasked with ensuring that all Nextel store locations across the region are aligned with the brand’s new graphic identity.

Jones Lang LaSalle completed 800 retail locations in time for Nextel’s unveiling of its new brand identity recently, and is slated to rebrand and build out 1,200 additional locations over the next six months.

Adam Cook, Vice President in the Project and Development Services (PDS) group at Jones Lang LaSalle, led the brand development project management process, working with PDS multi-site project management professionals throughout Latin America to ensure the efficient rebranding of retail locations.

“The streamlined rebranding service that Jones Lang LaSalle provided to NII Holdings combined design, project management and construction into one seamless process that allowed NII to efficiently deploy Nextel’s new brand identity throughout Latin America,” said Cook.

“Nextel’s new brand embodies the evolution of the company, creating a stronger brand connection with current business customers, while attracting high value individuals in Argentina, Brazil, Chile, Mexico, and Peru,” said Mary Frances McGuiness, Vice President of Brand and Marketing Communications at NII Holdings. “Jones Lang LaSalle efficiently managed the process, focusing on its experience in store design, materials and roll-out to ensure that the customer experience at the stores reflects all aspects of the brand.”

Jones Lang LaSalle’s PDS multi-site team ensures that branding creates a customer experience that drives revenue. As program managers, PDS team members are adept at aligning high-impact brand experiences across all aspects of the organization, from brick-and-mortar real estate to website and marketing campaigns to customer service and even product development.

Jones Lang LaSalle has fully integrated its U.S.-based turnkey brand development team with its global Project and Development Services (PDS) group, encompassing more than 2,000 project managers worldwide. The brand development concept grew out of PDS’s multi-site project management capability, which utilizes sophisticated software and expertise-sharing to simultaneously, manage hundreds of similar projects, including branding initiatives, technology rollouts, new store expansions and renovation programs.

Jones Lang LaSalle has approximately 1,500 employees providing real expertise throughout Latin America including Mexico. Jones Lang LaSalle operates out of the Caribbean Islands, Central and South America including: Argentina, the Bahamas, Brazil, Chile, Colombia, Costa Rica, Dominican Republic El Salvador, Guatemala, Haiti, Jamaica, Mexico, Panama, Peru, Puerto Rico, Trinidad and Tobago, Uruguay and Venezuela.
About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2010 global revenue of more than $2.9 billion, Jones Lang LaSalle serves clients in 70 countries from more than 1,000 locations worldwide, including 200 corporate offices.  The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 1.8 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with $45.3 billion of assets under management. For further information, please visit our website,

About NII Holdings
NII Holdings, Inc., a publicly held company based in Reston, Va., is a differentiated provider of mobile communications for businesses and high value consumers in Latin America. NII Holdings has operations in Brazil, Mexico, Argentina, Peru and Chile, offering fully integrated wireless communications tools with digital cellular voice services, data services, wireless Internet access and Nextel Direct Connect® and International Direct ConnectSM, a digital two-way radio. NII Holdings, a Fortune 500 and Barron’s 500 company, trades on the NASDAQ market under the symbol NIHD and is a member of the NASDAQ-100 Index. Visit the company's website at

Nextel, the Nextel logo and Nextel Direct Connect and International Direct Connect are trademarks and/or service marks of Nextel Communications, Inc., and are used by NII’s subsidiaries under license in Latin America.

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