Skip Ribbon Commands
Skip to main content

News Release

Supporting Olympics real estate excellence

Many global events act as a catalyst for major regeneration and infrastructure projects. But none are more emotive, visible to the public and open to scrutiny than the Olympic Games.

Jones Lang LaSalle has a clear history of practical experience and involvement in a range of Olympic projects. This includes advising on the creation of transport infrastructure, housing and sporting venues, through to understanding the impact of such large development projects on the local urban environment.

Over the last decade, Katie Kopec, Head of Development & Consulting at Jones Lang LaSalle has spearheaded Jones Lang LaSalle’s involvement and extensive client advisory work for several Olympic related projects. This has included extensive involvement and unsurpassed support for the successful London 2012 Olympic bid.

“Having been actively involved in the London 2012 project as a real estate adviser to several governmental bodies, I have seen first-hand the excitement and buzz. Olympic projects bring with them. They are unique events – the greatest show on earth – and they bring excitement, opportunity and change to cities, countries, citizens and the corporate world.

Whilst Olympic projects present the real opportunity to innovate and deliver positive change to urban environment, demonstrating a clear vision and strategy from start to finish is vital to success, especially with half the world’s population tuning in to witness the opening ceremony.

Commenting further, Katie Kopec added:

“From winning the bid in 2005, East London has been on a tremendous journey. I am personally proud of Jones Lang LaSalle’s involvement. We started by advising the London Development Agency (LDA) at the initial bidding stage. This expanded to include advice on a redevelopment strategy of the Lower Lea Valley area where the Olympic Park was to be staged through to an analysis of legacy options for the venue.”

The full list of Jones Lang LaSalle advisory projects includes:

  • advising the London Thames Gateway Development Corporation (LTGDC) on the creation and implementation strategy for the Olympic development;
  • legacy options for the main Olympic Stadium;
  • development advice on the creation of a complete ‘metropolitan centre’ at Stratford;
  • advised Olympic Development Agency (ODA) on selection of a joint venture partner for the delivery of the international broadcast and main press centres;
  • advised London Organising Committee for the Olympic Games (LOCOG) on sourcing a number of temporary facilities;
  • valuation advice and legacy master plan to London Legacy Development Corporation, including stadium legacy potential;
  • office agency instructions for 4,000,000 sq ft2 of post games development.

A culture of insightful advice

Jones Lang LaSalle has a rich history and strong track record of working across recent Olympic events, including Sydney, Beijing and now London. To support the client advisory work, Jones Lang LaSalle has built a comprehensive library of objective and analytical research.

This reaches back for over a decade and includes local, regional and global assessments of hot topics, including: hotel and leisure, housing, infrastructure, investment, office development, planning, re-generation, retail, stadiums, supply chain and sustainability.

Specific research papers include: “Reaching beyond the Gold” (2001), “Focus on Beijing Olympics” (2005), “Six Years and Counting” (2006), “Thames Gateway Kent: Opportunities for Occupiers and Investors” (2008), “London Thames Gateway: Revealing the Investment Potential” (2007), “Winning Gold for Green” (2009), “Gold, Silver or Bronze” (2012).

Demonstrating a sustainable approach

“The Olympics spirit comes with global scrutiny. Being able to demonstrate a clear and simple path to sustainable activity is essential for all involved parties and is almost expected. Jones Lang LaSalle has remained committed to leading the global real estate industry in creating and showcasing best practice sustainability standards. For example, our work with the Empire State Building has helped generate cost savings of $4 million per annum, whilst reducing the property’s environmental impact. We are proud of this expertise and have been vigilant to ensure sustainable drives are, where possible, incorporated at the heart of our involvement with Olympic projects.”

Healthy body, healthy mind

Jones Lang LaSalle is also committed to celebrating athletic excellence and the commitment to training, improvement and challenge competing at such events brings. This is demonstrated by the firm’s sponsorship of five European athletes, who have collectively inspired staff, friends and family with their displays of courage in adversity and unwavering focus on success.

These sponsored athletes are:

  • Alan Campbell, Rowing – Team GB; Bronze medal, single sculls
  • Helen Jenkins, Triathlon – Team GB; 5th women’s triathlon
  • Jonathan and Kevin Borlée, 400m athletics – Belgium; 5th & 6th men’s 400m
  • Will Bayley, Paralympian – Table Tennis Class 7 – Team GB, Silver medal

“Olympics success is often the pinnacle of athletes’ careers and sporting aspirations. Training for an Olympics requires dedication, commitment and a single-minded pursuit of excellence. We are proud to have supported these individuals on their journey over the last four years and have been inspired to by their dedication”

Long-lasting legacy

“The Olympiad present host countries with clear opportunities to accelerate reform and re-generation which is visible at a global level. For example, East London is changing fast. As the London 2012 legacy plays out, legacy plans for bespoke buildings and infrastructure continue to move rapidly. We look forward to helping deliver success and sharing our learning in the future,” concluded Katie Kopec.

– ends –

Notes to Editors:

Jones Lang LaSalle has a rich history of involvement across the full spectrum of Olympic projects – from planning and concept development through to framework creation and strategic delivery. Our experience stretches across the world – from Sydney to Beijing, and now London with particular focus on advising sporting and Olympic infrastructure related projects and city regeneration. This has helped create a long-lasting legacy for the future in the cities where we have been involved.