Alternative Accommodations Sector Update

Robust fundamental performance underpinned by shifting consumer preferences present an opportunity for increased institutional investment.

September 21, 2023
  • Zach Demuth
  • Ophelia Makis
  • Kevin M. Davis

The alternative accommodations sector has undergone a transformational shift over the past decade. What started as a marketplace for individuals to rent out their primary or secondary homes as a means of generating extra income has evolved into a complex, highly matrixed space akin to the traditional lodging industry. The Covid-19 pandemic has accelerated this evolution as the lines between living, working, staying, and playing have blurred. This paradigm shift has resulted in the alternative accommodations sector’s unprecedented growth. As the sector continues to grow and mature, look for increased investment opportunities across the entire ecosystem. The companies that successfully own the entire end-to-end customer experience will emerge as the winners in the space.

Fill out this form to download report

There was an error submitting the form. Please try again.


Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.

Generally the personal information we collect from you are for the purposes of dealing with your enquiry.

We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our privacy statement.